Linktree is a tool for building one web page that holds your links, so your social profiles
can point to a single home for your content. You sign up, add your
destinations, and you get an address like linktr.ee/yourname to put in your Instagram, TikTok
or X bio.
The link page is its starting point. Linktree also offers audience tools, integrations and digital-product sales. Here is what the free page includes and where the paid limits sit.
What you get without paying#
The free plan gives you unlimited basic links, customizable themes, individual-link insights, lifetime summary totals and a QR code. You can choose a background color and adjust basic style settings. For a profile, a short introduction and a few destinations, the free tier can be enough.
What it holds back is the part people notice later:
- Linktree branding stays in the footer. Removing the logo requires Pro or Premium; Starter does not remove it.
- Detailed analytics only cover the last 28 days. Individual-link insights are available on Free, but paid plans extend the detailed history to 90 days, 365 days or lifetime, depending on the tier.
- Automatic mailing-list integrations are paid. Subscribe and contact forms are available on Free, and form submissions can be exported to CSV on every plan. Automatic connections to mailing-list services require Pro or Premium. Linktree documents separate rules for Subscribe subscriber exports, so check the collection method you intend to use.
- A 12% cut of every digital product or course sale on the free plan, on top of what the card processor takes. Selling is available only in supported countries.
- No custom domain, on any plan. Your address is
linktr.ee/yourname, and unlike everything else in this list, paying does not change it. If a page on a domain you own is the requirement, Linktree is not the tool at any price. Linktree confirms this in its custom-domain help article.
How the design editor works#
Linktree groups its design controls into themes, header, wallpaper, text, buttons and colors. Choose a customizable theme if you want to adjust those settings. With a curated theme, Linktree's guide says only the wallpaper can be edited. An uploaded image or video background and the larger Hero header require Pro or Premium.
Image and instructions: Linktree's theme guide. Our Stick vs Linktree comparison shows the mobile editors in both tools, the theme picker in our Linktree Free account and the differences that matter when choosing a builder.
What it costs#
Four tiers, and the headline price is the annual one:
| Plan | Annual | Monthly | Seller fee | What it adds |
|---|---|---|---|---|
| Free | $0 | $0 | 12% | Unlimited basic links |
| Starter | $6/mo | $8/mo | 9% | Basic analytics, personalised page |
| Pro | $12/mo | $15/mo | 9% | Removes the Linktree logo, enhanced themes and layouts, advanced analytics, mailing list integrations |
| Premium | $30/mo | $35/mo | 0% | Dynamic links, data export, social scheduling |
These are the US prices shown when this article was checked on 7 September 2026; Linktree can localize its pricing. Two tier boundaries matter more than the numbers: taking Linktree's branding off your page requires Pro, while paying no Linktree seller fee requires Premium. The fee falls from 12% to 9% on Starter and stays there through Pro.
Prices move — checked against Linktree pricing on 7 September 2026, with seller fees cross-checked against Linktree's fee documentation. Check those pages rather than trusting any article about them, this one included.
Who it suits#
Linktree suits you if you want the option everyone recognises. It is the default in this category for good reasons: it has a broad integration marketplace, it has been running for years, and your audience has seen the layout a hundred times, which means they know what to do with it.
The design decision is more specific than whether you can change a color. Free has useful style controls; Pro adds image and video backgrounds, expanded headers and logo removal. Decide whether those upgrades solve a need on your page, or whether you want a builder with different controls for arranging and styling individual blocks.
The alternatives, briefly#
There are a lot, and they split by job rather than by quality. Beacons is a creator suite with a store attached. Stan Store is a storefront that starts at $29 a month and no free plan. Carrd builds cheap one-page sites from $9 a year. Bento, which used to be the good-looking one, is gone — Linktree bought it and shut it down in February 2026, roughly two years after closing Koji in January 2024. Lnk.Bio does long lists of links plainly.
If you want it side by side rather than in a paragraph, we keep a comparison on the tools page and, if you have already decided to leave, the six reasons people go with what actually fixes each one. For the two-product decision, see Stick vs Linktree: free design, forms and plan limits.
